The Science of the Art of Coaching, Applied Neuroscience for Coaches – Commencing in Hong Kong October 13th 2017 & Singapore March 1st 2018

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The next iterations of Dr Paul Brown’s the Science of The Art of Coaching, Applied Neuroscience for Coaches Programme are scheduled to start in Hong Kong this October 2017 and Singapore March 2018.

This unique 10-month programme will provide you the opportunity to safely and systematically start to use current knowledge about modern neuroscience to inform and underpin your coaching conversations.

Over the past four years, seven cohorts including over 100 Alumni have completed the programme across London, Ireland and Singapore.

Brain Based Coaching

Through The ‘Science of the Art of Coaching’ programme, Dr. Paul Brown invites us to explore:
  • How the brain works;
  • How energy is created and directed;
  • The emotional bases of motivation;
  • How the interpersonal neurobiology of the coaching encounter can be managed in pursuit of coaching goals;
  • The neurobiological bases of stress and how stress can be managed epigenetically through perceptual shifts and awareness.
This programme synthesises the principles of coaching with the newly emerging neurosciences.   
It is grounded in empirical science and has at its core the practical application of (Neurobehavioural Modelling, NBM) as way of systematically using knowledge about the brain in a coaching context.  
Neurobehavioural Modelling (NBM) has been published by McGraw-Hill / Open University Press under the joint authorship of Professor P T Brown and Virginia Brown. 

Who Can Join? 

The course was originally designed for experienced Coaches. However previous cohorts have included HR and Talent Professionals, Psychologists, Senior Leaders and CEOs with a special interest in applying knowledge from the fields of Coaching and Neuroscience to build a coaching culture in their organisations.

Dr. Paul Brown CaW cover March 2013

Dr Paul Brown is Faculty Professor, Organizational Neuroscience, Monarch Business School Switzerland; Chairman, the International Business Group, Ho Chi Minh City and attached to the Department of Science and Technology Energy Conservation Centre, HCMC; External Advisor, International Energy Research Centre, the Tyndall National Institute, University of Cork, Ireland; International Chairman of the Vietnam Consulting Group, Ho Chi Minh City; International Director of SIRTailors, HCMC, and Chairman of Global Leaders, Vietnam. He teaches as a guest lecturer at the Fulbright Economics Teaching Program in HCMC; and has taught annually at the UK’s Royal College of Defence Studies for twenty-five years.  He has a long-standing professional advisory interest in how family businesses are handed on to the next generation and in innovation, creativity, start-ups and incubators.

A clinical and organisational psychologist and executive coach and supervisor, he has recently co-authored Neuropsychology for Coaches: understanding the basics (2012) McGraw-Hill/Open University Press; River Dragon (a novel, 2014); Neuroscience for Leadership: harnessing the brain gain advantage (2015) Palgrave Macmillan (which won Gold in the 2016 Chartered Management Institute’s ‘Management Book of the Year’ awards); and The Fear-Free Organization (2015) Kogan Page.  He writes a monthly column called Brain Gain for the IEDP management magazine Developing Leaders.

He lives in Vietnam and consults and teaches in S E Asia, Europe and America. He has created in London and teaches a world-first distance-learning Masters program in Applied Neuroscience in Organisations.

Key Learning Outcomes

1. To gain a working understanding of the brain and how it controls behaviour through its cognitive and emotional mechanisms.

2. To apply this in the context of executive coaching and in the development of the Coach’s repertoire of available skills and knowledge.


  • The brain and how (we think) it works
  • The mind and how it (probably) works
  • Emotion as the mainspring of all action
  • A simple introduction to neurochemistry
  • Regulation and the development of the Self
  • Attachment theory
  • Life patterns that resonate through the executive life
  • Dealing with stress and personal distress
  • Using knowledge about the brain within the framework of Neurobehavioural Modelling (NBM)

3. Understanding how to enquire into the biographical basis of current life behaviour and being able to work out how patterns formed from earlier experience go on resonating in adult life at work.

4. Beginning to understand the brain as both the organ of relationship and as the central controller of the way energy is applied to everything in life, including but not limited to executive performance.




How is the programme delivered?

Four blocks of 2-day face-to-face teaching events and monthly webinars spread over a 10 month period using case material for discussion from a brain-based point of view.
Front-loaded with knowledge, the programme becomes increasingly experiential, and ends with tackling some of the more difficult stress-related circumstances of the senior executive life.  

All Sessions are in a teaching style that is continuously open to the creative interruption of questions, the sharing of relevant experience, and invites participants to bring the wealth of their own knowledge into the work that is being undertaken.

Face-to-Face Teaching Events:

Hong Kong

  • 13 -14 October 2017
  • 1 – 2 December 2017 
  • 13 – 14 April 2018
  • 8 –  9 June 2018

Time: 9:00am – 5:00pm

Singapore (more details coming soon!)

Commencing 1 – 2 March 2018


Hong Kong

The face-to-face teaching days will be held at The COLLAB – 20/F OfficePlus @Sheung Wan, 93-103 Wing Lok Street, Sheung Wan, Hong Kong 


Award on Completion:

Endorsed by The Association for Coaching –AssociationForCoaching

Certificates with 78 CPD points are awarded on successful completion.



Approved for ICF Continuing Coach Education UnitsCCE_WEB

41.5 Core Competencies

25.75 Resource Development





Hong Kong

HKD $45,000.00

HKD $42,800.00 – Early Bird extended until September 20th

HKD $39,000.00 – Group Rates for three or more people that apply and pay together

Discounts (not valid with Eventbrite/credit card payments)

ICF Members and Association for Coaching – 10% off fees

APAC Members – 5% of fees

Metta Members (Start up Discount) – 20%




Hong Kong

To register please download and email the completed application form to with a ‘request for payment details’.

To access brochure and application form please click here

To pay via credit card please click here to visit our eventbrite page – please note that charges do apply

Click here to access programme outline


 Registration (Singapore): 

To register your interest in the Science of the Art of Coaching programme in Singapore please email Karen Gotthelf on or phone 852 94747581

SAC Singapore Brochure and Application Form coming soon!




For any enquiries about the Science of The Art of Coaching programme in Asia please contact or telephone 852 94747581.