Science of the Art of Coaching – Returns to Singapore. Now Commencing 24th of May 2018

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Synthesise the principles of coaching with the newly emerging neurosciences.

Dr. Paul Brown’s Science of the Art of Coaching provides you with an opportunity to  safely and systematically start to incorporate knowledge about the workings of the brain to inform and underpin your coaching practice. 

Brain Based Coaching

In this unique and fascinating 10-month programme, Dr. Paul Brown invites us to explore:

  • How the brain works;
  • How energy is created and directed;
  • The emotional bases of motivation;
  • How to manage the interpersonal neurobiology of the coaching encounter in pursuit of coaching goals;
  • The neurobiological bases of stress and how stress can be managed epigenetically through perceptual shifts and awareness.



The SAC is grounded in empirical science and has at its core the practical application of Neurobehavioural Modelling (NBM) as way of systematically using knowledge about the brain in a coaching context.  Neurobehavioural Modelling (NBM) has been described by Professor P T Brown and Virginia Brown in Neuropsychology for Coaches (McGraw-Hill / Open University Press, 2012).



Key Learning Outcomes

1. To gain a working understanding of the brain and how it controls behaviour through its cognitive and emotional mechanisms.

2. To apply this in the context of executive coaching & leadership development by expanding the repertoire of your available skills and knowledge. Specifically:

  • The brain and how (we think) it works
  • The mind and how it (probably) works
  • Emotion as the mainspring of all action
  • A simple introduction to neurochemistry
  • Regulation and the development of the Self
  • Attachment theory
  • Life patterns that resonate through the executive life
  • Dealing with stress and personal distress
  • Using knowledge about the brain within the framework of Neurobehavioural Modelling (NBM)
  • Understanding how to enquire in to the biographical basis of current life behaviour and being able to work out how patterns formed from earlier experience go on resonating in adult life at work.

3. Understanding how to enquire into the biographical basis of current life behaviour and being able to work out how patterns formed from earlier experience go on resonating in adult life at work.

4.Beginning to understand the brain as both the organ of relationship and as the central controller of the way energy is applied to everything


The Science of the Art of Coaching is avowedly a teaching programme, not a training programme, in that it is designed to increase knowledge and the creative application of that knowledge rather than simply train technique. There are nevertheless occasions when technique – such as biographical enquiry – are an active part of the development of the use of the knowledge.


Who can register?


The Science of the Art of Coaching was originally designed for experience Coaches, however previous cohorts have included: 


  • Aspirational Coaches
  • Psychologists
  • Human Resource and Talent Leaders
  • OD and Learning & Development Professional
  • Business Leaders or CEOs
  • Talent & leadership development experts and senior HR and business leaders.


Programme Highlights


Over the course of 10 months participants will:

  1. Attend four blocks of 2-day face-to-face teaching events facilitated by Dr Paul Brown.
  2. Consolidate learnings with monthly webinars using case material for discussion from a brain-based point of view.
  3. Establish relationships, network and share perspectives with a diversity of professionals.


DATES: Face-to-Face Teaching Events (Thursdays and Fridays)


24 & 25 May 2018

23 & 24 August 2018

27 & 28 September 2018

8 & 9 November 2018


CaW cover March 2013

Designed and Facilitated by Dr. Paul Brown

Faculty Professor, Organisational Neuroscience, Monarch Business School Switzerland; External Advisor, International Energy & Research Centre, the Tyndall National Institute, University of Cork and International Chairman of the Vietnam Consulting Group, Ho Chi Minh city.

A Clinical and Organisational Psychologist and Executive Coach and Supervisor, Paul’s main focus is in creating a General Theory of the Individual and the Organisation based upon mapping how energy flows or gets blocked in the pursuit of profit or other outcomes within the organisational system.

He has recently co-authored several books that provide insights from neuroscience for organisations.

The Fear-Free Organisation (2015) Kogan Page
Neuroscience for Leadership: harnessing the brain gain advantage (2015) Palgrave Macmillan Neuropsychology for Coaches: understanding the basics(2012) McGraw-Hill/Open University Press

Paul lives in Vietnam and consults and teaches in S E Asia, Europe and America. He has created and teaches a world-first distance-learning Masters program in Applied Neuroscience in Organisations.


SAC Programme Outline


Front-loaded with knowledge, the programme becomes increasingly experiential, and ends with tackling some of the more diffcult stress-related circumstances of the senior executive life.



Download Programme Outline Here!


Award on Completion and Accreditation

Endorsed by The Association for Coaching – Certificate with 78 CPD points are awarded on successful completion.







Approved for ICF Continuing Coach Education Units until end of November 2018.

41.5 Core Competencies

25.75 Resource Development








What Previous Participants Say about the SAC

Dr. Louise Kovacs, Managing Director, Madston Black

The applied neuroscience for coaching programme was extremely valuable to me as an executive coach. The course has provided me with an understanding of the brain, how early life experiences shape the person as an adult, and how this influences how we lead, influence and relate to others. The programme also provided an understanding of emotions and stress along with the core capabilities for applying the theory to coaching. Overall the course has provided me with a sound grasp of the neuroscience principles onwhich to base my work with clients

Saba Hasanie Managing Director, Oasis Strategy Consulting

Dr. Paul Brown’s SAC program is by far the richest, most informative coaching related program I have attended in my professional career. Developed with the most advanced research on neurosciences and facilitated by one of the most brilliant minds in psychotherapy and coaching today. The insights gained on this program have not only made me a more effective coach, but have fundamentally changed my perspectives on human behaviour. A must attend for any professional wanting to better understand how applied neurosciences are changing the way we deal with both people and organizations.

Imogen Maresch, Founder of Presence of Mind Pte Ltd

The Science of the Art of Coaching programme has proven to be one of the most important interventions of my career. Dr Paul Brown’s expertise in the field provides a depth of content and reflection that is supported by strong scientific rigour. The models learnt through the course have become a staple part of my coaching approach (and have helped in other settings too!). In particular, the programme has provided me with a sound understanding of how the brain works and, specifically, how to use this knowledge to support leaders in accessing, understanding and leveraging their experiences to create flow at work.


Fees (SGD)

The programme fee is $6,980.00 per participant including four blocks of face to face teaching dates, monthly webinars and all materials.


Early Bird – $6,780.00 – Until the 12th of April 2018


Groups/Teams (three of more participants from one organisation that register together) – $6,480.00


DISCOUNTS: Association for Coaching & ICF Members entitled to 10% discount 




To register and reserve a place please complete the registration form and scan to with a request for invoice.


Download Brochure & Registration Form Here


Highlights from our Hong Kong group’s first block of two day face-face teaching days – October 2017